Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

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Decide On Your Offers: While you probably have generic ppc digital marketing campaigns running year round to keep leads arriving, now's a great time to have specific. And, itrrrs this that we mean by decide on your offers.

Put your very best products and services forward. Bundle them, discount them, or rely on them as enticement offers - however you make use of them, NOW is the time to have what your offers shall be in order.



This is important because . . .

Choose Effective Keywords: As you already know, so as to promote specific services and products with ppc marketing, you need to choose specific keywords. Now's virtually no time to be general. Again, your year-round campaigns might be geared to help keep traffic and leads flowing to your site.

But, since many retailers result in the bulk of their sales throughout the holiday season, you now want sales - not leads that you could convert later (although that's nice too).

So you need to know what you are going to be offering in order to find the most effective keywords of those offers.


Decide on a Budget: Ahhh, the "B" word - it's something every affiliate marketer has being cognizant of. In order to use your financial budget most effectively - regardless how large or small it might be - choose your products offerings, and hence, your keywords well.

Run Split Tests: Piggybacking for the last point, you may want to start running some small, split-test campaigns now to determine which PPC offers are paying down. That way, when consumers turn their attention to online shopping, you'll be well prepared to own your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is most reliable when you test, test, make sure study, study, study the results of those tests.

In order to get even more prepared next season, decide ok now what info you wish to glean from this year's PPC campaigns.

Good luck with your pay per click marketing marketing efforts - and, to not rush the season, but . . . happy holidays!